A challenge in adding a convention like this retrospectively means that existing code doesn't follow the convention and there is no guarantee on how much new code will adopt it.
This is a syntax which works retroactive with all past JavaScript, since it extends the spec in a nonbreaking way. So it's entirely opt in, yes. And people who don't want it can opt out.
But even TypeScript whose slogan is "JavaScript with syntax for types" is an extension to the language which some people choose to use and some people not. And saying all JavaScript should be TypeScript, obviously, makes no sense even though it has, in effect, become its own standalone proposal anyway.
The point I'm making is that just because some people prefer compile time type safety doesn't mean all people do. Thus, calling out types in JS will always be opt-in, for those who prefer that approach.
I have a greater affinity for CQS than static types. And so I would opt into that practice, if it provided its own syntax. Command Syntax is like TypeScript but in another realm and for those, probably FP-minded programmers, who appreciate why separating commands from queries is a good thing. But saying all JS must be this or that is not an argument I'm making. People are people and they can choose their own priorities. Not all JS will get type annotations even if that proposal makes the cut.
There will never be a universally acceptable way of doing JS, just options, preferences, and styles. And things you think are important today, as a dev, may change in the years to come. Ten years ago, before discovering Rich Hickey's talks, and his flavor of FP, I had none of these concerns.
If your concern is adopters, you're right. Programming is a craft. And not everyone will use all the things, but that doesn't mean the tools can't be made available.
The trouble is that JS was initially given the veneer of an OOP language. And FP is experiencing a resurgence and is trickling into the language (pipeline operators, partial application syntax, records and tuples) but has not yet gained the broader JS community. I feel that JS devs who do FP in JS are more likely to appreciate these proposals than those who have only dabbled in it or still think primarily in the object-oriented paradigm. I like to keep a foot in both camps (FOOP) but these are indeed FP-oriented proposals.